It probably has one more round of handsets where it can put all its effort and resources in without causing terminal damage to the company.Īnd hand on heart, Windows Phone would be a risky bet for HTC. Its cash reserves are dwindling, and its handsets are not selling in the sort of volume that would see it pull out of the downward spiral it are in. HTC is not going to be in an advantageous position with Windows Phone. There's going to be close integration with the hardware and software teams, there's likely to be close ties with SkyDrive, Office and Xbox, and of course there's the issue of Microsoft paying Microsoft to licence the Microsoft mobile OS as it goes onto a Microsoft mobile handset(!) While HTC will still get an invoice for every handset that goes out the door. That will not be the case with the Devices and Services team at Microsoft. I suspect these walls are stronger than they need to be, so Google can prove there is nothing untoward happening. Motorola would not get early access, or most favoured nation status, just because the parent company designed the operating system. Helping Your Partners By Hindering YourselfĪfter Google's purchase of Motorola, 'chinese walls' were (apparently) put in place between the Google Android team and the Motorola device team to create a level playing field for all of the Android partners. Now Microsoft has purchased Nokia's Devices and Services division and will bring those handsets closer to the bosom of Redmond. HTC's Windows Phone 8 sales are nowhere close to that of the Lumia handsets. In retrospect, this looks like it was more about about keeping HTC happy in the face of the oncoming storm of technology from Nokia during Q4 2012 and into 2013. HTC started out well, capturing the 'signature device' label from Microsoft and having their 8X handset feature prominently in the literature launching the Window Phone 8 platform. Comparing HTC's efforts to Samsung's, that's a surprising result. While that handset has received little corporate love from the South Korean company (which was more concerned about its Galaxy range and utterly dominating the Android platform), it still managed to outsell the HTC Windows Phone 8 handsets in the last quarter. At this point (IFA event in Germany) last year, Samsung was first to the press releases with a Windows Phone 8 handset - the Samsung ATIV S.
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